Market Truth: 56% of Gen Z (18-25) have registered for at least 1 investment account data says. Yet, financial executives are still looking for ways to "connect" with the next gen user.

🚨 Market Truth: 56% of Gen Z (18-25) have registered for at least 1 investment account data says. Yet, financial executives are still looking for ways to "connect" with the next gen user.

Credit union executives must get “hip” to where the next generation is headed financially. Stablecoins, blockchain rails, cryptocurrency, digital wallets, and investing are no longer side conversations. They are becoming core financial behaviors for the next generation.

"Get married, buy a house, retire at 65". That financial model DOES NOT sit in the mindset of the next generation. Not even close lol.

The next generation is investing. They are using fintech apps. They are moving money through PayPal, Cash App, Venmo, Robinhood, and Coinbase. They are learning finance online and participating in the digital economy in real time.

Most executives likely have children, nieces, nephews, or family members who are Gen Z — so they already see the behavior clearly.

They know the next generation is not sitting around excited about checking and savings. They are investing, using fintech apps, exploring digital assets, moving money instantly, and learning finance online.

But yet, most executive team are still looking for a way to effectively "connect" with the next gen member. The beautiful thing is, we are still so early.....

So the real question I ask executives is simple:

Would this fit inside your current ecosystem to solve the problem?

Because if the behavior is already happening outside your institution, the opportunity is to bring that value back inside.

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