
43% activation. 54% weekly engagement. 90% funded balance retention. $550K+ in new or retained deposit activity.
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These were not modeled numbers. They came from a completed 90-day Selene Intelligence pilot — and that pilot has now resulted in a live financial institution contract!
The pilot was built around one question credit union executives are asking more often:
Can embedded wealth technology increase digital engagement, deposit activity, member retention, and product-readiness inside the trusted financial institution relationship?
Selene Intelligence was introduced to a 1,500-member cohort through a controlled pilot environment before full embedded deployment. Members were invited to activate the experience, complete onboarding, fund accounts, make first investments, return weekly, and engage with personalized financial intelligence.
The purpose of the pilot was to determine whether wealth-building could become a measurable engagement layer for financial institutions — one that helps members take action while helping credit unions identify deeper relationship and cross-sell opportunities.
The pilot measured activation behavior, funding behavior, investment behavior, recurring engagement, funded balance retention, and product-readiness signals. It also evaluated whether member behavior could reveal opportunities for credit cards, auto loans, personal loans, savings products, and other credit union growth opportunities.
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The results showed real behavioral movement:
1,500 members invited
43% of invited members activated
54% of activated members engaged weekly
296 members made a first investment
90% of funded balances remained after 90 days
$550K+ in new or retained deposit activity
For credit unions, this matters because digital banking can no longer be limited to account access and transactions. Members are looking for guidance, personalization, financial confidence, and tools that help them move forward.
This pilot showed that embedded wealth technology can help solve both sides of that equation. It gives members a premium financial experience while giving the institution deeper visibility into member intent, behavior, product readiness, and future relationship opportunities.
Wealth-building is not just a wealth product.
Inside digital banking, it can become an engagement engine, a retention layer, and a cross-sell intelligence layer for community financial institutions.
That is why this pilot matters. It did not just produce engagement data. It produced enough confidence, measurable behavior, and institutional value to move from pilot validation to a live financial institution contract.
We will be announcing the financial institution we are now officially live with as part of the upcoming rollout campaign.
Selene Intelligence by AlgoPear is moving from proof of concept to real institutional deployment.
The pilot is complete. The use case is valid. The next phase is scale.